Back for its 7^th year, the Junior League of Jacksonville’s (JLJ) Little Black Dress Initiative (LBDI) will harness the power of social media to illustrate the restrictions poverty places on individuals’ options, opportunities, and accessibility to resources in our community. Commencing on February 21, 2022, this grassroots fundraising campaign consists of JLJ members wearing the same black dress (or outfit) adorned with an “Ask Me About My Dress” button for five consecutive days to help initiate conversation about poverty and food insecurity.

A force for positive change in Northeast Florida since 1923, JLJ is an organization of women with a mission to promote voluntarism, develop the potential of women, and improve the community through the action and leadership of trained volunteers. JLJ’s current signature project focuses on providing access to nutrition education and affordable healthy foods by means of its Fresh Minds Program. This trailblazing community initiative has resulted in the distribution of over 2,576 fresh, well-balanced meals with a nutritional education curriculum to the families of Sanctuary on 8^th. Street. While JLJ had an initial goal of providing 5,600 meals by May 2022, donations and community partnerships now have JLJ on track to surpass 6,000 meals!

Want to help make poverty unfashionable and raise awareness regarding food insecurity? Please visit jljacksonville.org to learn more about LBDI and help some of Jacksonville’s strongest women leaders continue to make a lasting impact in the community.

Your Donations are always appreciated!

If you have any questions, please reach out to LBDI Chair, Aurora D. Brown